It was a true honour and pleasure to participate this week in the 10th anniversary celebration of the Union of Ukrainian Entrepreneurs (SUP) at the beautiful Fairmont Kyiv.
For us, this event was much more than an anniversary. It was a powerful reminder of how important strong business communities are for Ukraine’s resilience, growth, and international future. We are truly proud to be part of this dynamic network and grateful for the many years of cooperation, trust, and friendship we have built with SUP through numerous meetings, events, and business forums across Ukraine and Europe.
Over the years, SUP has grown into an outstanding organisation with more than 1,400 members, bringing together some of the most active, ambitious, and forward-looking entrepreneurs in the country. The atmosphere throughout the event was exceptional: warm, open, professional, and full of positive energy. From the first conversations until late in the evening, the celebration created a space for inspiring encounters, meaningful discussions, and genuine connection.
We were especially proud that our President, Michaela Macharik, had the opportunity to speak during the panel discussion together with Nataliia Hryschenko from AHK Ukraine and Andrzej Rudka from Lewiatan. The discussion highlighted the crucial role that business associations play in helping Ukrainian companies build international partnerships and successfully enter foreign markets.
During her speech, Michaela shared how the Czech-Ukrainian Chamber of Commerce supports its members through business delegation trips, international trade fairs, webinars, newsletters, and direct B2B matchmaking opportunities. She also warmly invited Ukrainian companies to take part in these initiatives and become more active in international business cooperation.
At the same time, she underlined several practical points that are essential for companies aiming to expand abroad. Among them are a professional English-language website, reliable contact details, a company email linked to the website domain, and quick responses to incoming messages. She also emphasized the importance of having a strong English presentation, clear contact persons, and ideally an English-speaking sales manager who can confidently represent the company and its value directly.
Another important message was clear: companies that want to succeed internationally must also be visible. They should actively participate in international fairs, stay in contact with foreign chambers of commerce, seek visibility in business media, and remain open to welcoming incoming delegations to Ukraine.
With more than 350 participants, the event remained vibrant, inspiring, and full of life until late in the evening. It was a truly valuable experience and an important milestone for SUP. We are sincerely grateful to have been part of this special celebration and proud to contribute to the discussion about the international future of Ukrainian business.
Congratulations to SUP on this remarkable 10-year journey. We are looking forward to many more years of cooperation, shared ideas, and common success.
"10 Years of SUP: Inspiring Energy, Strong Partnerships, and a Shared Vision for Ukrainian Business"
